Read Between the Lines

Cosmetic surgery is on the rise. Hearing that little tidbit is how this train of thought started down the tracks (just to give you a small insight to my inner most thinking). Everyone is obsessed with the before and after. Side by side comparisons are something we love. Whether it's on tabloid magazines in the checkout line or on sites dedicated to graphic design. It's all about the before and after.

But design is about the in between. Successful designers don't always do work that knocks your socks off. But great designers always do good work. They always talk with the clients and try to understand them. They always deliver when and what they say they will. They always define the problem. They always speak with passion about and for the client. That's the job. The before and after are just points along the way.